Optimedia Malaysia scores two new accounts

Inbisco and IPC International Group has appointed Optimedia Malaysia as its social media agency without a pitch. IPC International Group is in the mobile and e-commerce business and Inbisco produces coffee, chocolate, biscuits for the Malaysian consumer.Optimedia Malaysia’s remit for both brands will cover social media consultancy, content creation, social activation, and event coverage.Optimedia won the business for Inbisco late last year and this move is part of the agency’s organic growth.“There is a need for any brand to strengthen its online as well as social media presence. Our overall social approach and strategy with relevant to insights and the smooth integration with performance media is what saw the brands coming under our umbrella of businesses,” Wong Pi Yee (pictured), MD, Optimedia Malaysia said.