Optimedia Malaysia bags Fox's media buying and planning account

Fox has appointed Optimedia Malaysia as its media planning and buying agency. The agency came out on top following a pitch involving as part of a global pitch process.

Vineet Puri, VP and territory head, Malaysia said, “Optimedia Malaysia has demonstrated its ability towards strategic media planning, buying and creative campaign solutions. Its strength in leveraging multiple communications channels made them the obvious choice as our media planning partner and we look forward to their fresh thinking as we continue growing FOX Networks Group’s stature here.”

Will Pin Chow, the managing director of 20th Century Fox Film Malaysia said “We are very pleased to have Optimedia win the FOX Asia Pacific account after a grueling year-long pitch process.  From the very start, we have always admired their passionate and enthusiastic approach towards our business and industry. Truly looking forward to working with their brilliant team in hopes of achieving the very best campaign solutions for our ever diverse slate of movies for 2017 and beyond.”

Piyee Wong, head of media at Publicis One added, that never has there been a more important time for clients to demand for clear single minded solutions built from aligned perspectives and insights. It’s always the team that matters. She quoted Publicis One which has a multi-skilled team that is focused on delivering one cohesive solution across strategy, ideation, media and digital spaces. Going beyond boundaries is one of our core value and we constantly challenge the status quo and push limits."