Optimedia keeps Triumph's media biz

Optimedia has nabbed lingerie brand Triumph's media account following a renewal.For the next 12 months, Optimedia is tasked to manage media planning and buying for the brand.Wong Pi Yee, managing director Optimedia Malaysia, told A+M, "The brand still relies heavily on conventional advertising for its products. Hence, Optimedia opted for digital approach and this is something new to them."Wong said with the appointment, Triumph will be reaching out to the contemporary females, in the next 12 months especially on the digital front.The account was previously managed by Mindshare.