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OPPO Singapore marketing lead Russell Tan departs

OPPO Singapore’s marketing lead Russell Tan (pictured) has moved on from the company after nearly two years. Tan reported to OPPO Singapore’s managing director Sean Deng.

OPPO confirmed to Marketing that a replacement has already been named. The brand has appointed He Meng Xiao to replace Tan. Marketing understands that she previously worked at the agency that was handling the OPPO account. She reports to Deng.

Marketing has reached out to OPPO for more comments.

According to his LinkedIn, as marketing manager for close to two years, Tan was responsible for growing the team locally. His role also included areas such as brand development, digital and social media marketing and public relations. Tan was also involved in sports marketing where he worked with FC Barcelona, the English Premier League, Masters Football and La Liga.

Before joining OPPO, Tan was an account manager at 360 digital marketing agency IH Digital for more than two years, where he oversaw the Philippines and Malaysia markets, as well as regional accounts. He managed clients and partners such as Ayala Land Corporate, Metrobank, Walt Disney Studios Philippines, Columbia Pictures Philippines, Cebu Pacific Air and J.CO Donuts. Tan was the point of contact for regional campaigns across all platforms such as Baidu, Weibo and Naver.

Meanwhile, the brand also recently sponsored SingtelTV’s Premier League 2017/2018 season.

OPPO Malaysia is led by Chen Lu, who is the branding director for the market. Last year OPPO unveiled plans to invest RM42 million in advertising and promotion activities in Malaysia. Chief executive officer William Fang said the phone brand had at that point, owned a 13% market share in the country and it plans to increase the share in over five to 10 years.

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