OPPO partners with Singapore content creators to market new smartphone

OPPO has partnered with Singapore creators to launch its new smartphone series called Reno. These local creators will be creating a body of work with the Reno phones, as well as content that will be showcased across their individual and OPPO’s social media channels. These Singaporean artists will also be hosting workshops from May to August 2019 as part of the launch campaign. Called the OPPO Makers Initiative, OPPO brought in a group of local creators to build a community of creators looking to find new ways to express themselves. This comes as the smartphone brand aims to inspire a new generation of creative trendsetters, as well as "tastemakers with a passion for self-expression and imagining the unimaginable". These creators include dance choreographer Gin Lam, e-sports player Nash Nizam from Team Flash, visual artist Tiffany Lovage and photographer Jovin Yong. Peter Huang, president of APAC, OPPO said with Reno, the brand looks to challenge Singaporeans to step out of their comfort zone to experience new things and to build a special relationship with Singaporeans through the OPPO Makers. This is not the first time OPPO paired up with Singapore artists for its campaign. In July last year, to celebrate the launch of the OPPO R15 series, OPPO worked with photographer Stefen Chow for its OOH marketing campaign. In line with the R15 series’ slogan “Capture the true beauty”, OPPO used Singaporeans to highlight Singapore’s diverse cultural heritage, to be the faces of the campaign. The OPPO team along with Chow paraded around different parts of the cities over the course of two days. The team photographed 58 Singaporeans in over 10 locations. The smartphone brand has since been penetrating into the Asia market with new initiatives. In November, OPPO launched ‘Seize the Night’ campaign in 12 markets in a bid to celebrate its new R series flagship product, R17. The 12 markets the campaign runs across include Singapore, Malaysia, India, Philippines, Thailand, Taiwan and Vietnam in Asia, while France, Netherlands, Russia and Spain in Europe. According to Alen Wu, vice president of OPPO international business, the overall aim of the campaign is to showcase and celebrate the artistic flair of OPPO users around the world, while inspiring others to appreciate the “excitement and beauty” that nighttime brings.