Unilever, Ogilvy Singapore reign supreme at Hashtag Asia Awards 2026

Unilever emerged as the night's biggest brand winner, taking home three Gold and four Silver trophies before clinching the coveted Overall Brand HashMaster title.

The FMCG giant impressed judges with campaigns such as "Vaseline Verified", "Vaseline Philippines - Auntie's Lotion" and "Vixal #PanggilanAlam", developed alongside Ogilvy Singapore, Hepmil Philippines, Indonesia Creator Economy (ICE) and MullenLowe.

The work picked up wins across seven categories, spanning 'Best Social Media Partnerships: Influencers, Best Social Brand Launch / Relaunch, Best Real Time Response / Newsjacking', 'Best Use of Short-Form Video for a Campaign' and 'Best Use of Tribal Marketing', among others.

Watsons followed closely behind with one Gold, five Silver and six Bronze trophies. Working with agencies including Ma'nifesto, YOYA Digital, Tilt, Accenture Malaysia, Shanghai Jinwei Culture Media（入未传媒）and GOBOCreatives, the health and beauty retailer was recognised for campaigns such as "Watsons Customized Services Campaign: Face It Beautifully", "Glam-Mas Gift Quest", "Watsons Annual IP Matrix O+O Marketing" and "Watsons Club Biggest Members Rewards".

Rounding out the top three brands was Abaavo Group, whose campaign "The Hot Honey Rub Hacker" for Wingstop, created with The Ad Makers, earned four Gold trophies.

On the agency front, Ogilvy Singapore claimed the Overall Agency HashMaster title after securing four Gold, two Silver and two Bronze trophies. Its winning streak was powered by a diverse portfolio of work, from "Vaseline Verified" for Vaseline and "Sprite Summer 2025" for Sprite, to "Coke Studio ASP 2025" for Coca-Cola, "Fall in Love with Chocolate Like Never Before" for Cadbury and "Europe: Through Local Lenses" for Changi Airport Group.

Leo delivered another standout performance, collecting four Gold, one Silver and one Bronze trophy. Among its winning entries were "Hong Kong: The Most Fun per Square Kilometer" and "Tripment" for Cathay Pacific, created with Starcom Singapore, as well as "SC Invest - Time for What Truly Matters" for Standard Chartered Bank (Hong Kong), developed alongside dentsu Hong Kong, MSL and Accenture Song.

Completing the agency podium was TBWA, which picked up three Gold and three Silver trophies for work with clients including Mandai Wildlife Group, Health Promotion Board, Spotify and Singapore Airlines.

See who took home top honours by exploring the full list of Hashtag Asia Awards 2026 winners here.

The winners were selected by a distinguished panel of 17 senior marketers representing some of the region's leading brands and organisations, including Allianz Insurance Singapore, dentsu Indonesia, LEGOLAND Malaysia Resort, Museum of Ice Cream, Razer, Shangri-La Singapore and Virgin Active.

Held on 10 July at Sofitel Singapore City Centre, the Hashtag Asia Awards 2026 brought together Asia's leading social media marketers, brands and agencies for an evening celebrating the region's most creative and impactful work.

MARKETING-INTERACTIVE extends its sincere thanks to the judging panel for their expertise and commitment to ensuring a fair, rigorous and transparent evaluation process. We also thank our official beer partners, Heineken Silver, Tiger Crystal and ODD Company, for helping make the celebration even more memorable.

Congratulations once again to all the winners and finalists. We look forward to celebrating even more outstanding work next year.