International communications company Ooredoo has teamed up with global brand ambassador and football star, Lionel Messi, to launch its “Enjoy the Internet” campaign. The campaign aims to reinforce Ooredoo’s brand promise to enrich people’s digital lives, and highlight the key role it plays in enabling people to better enjoy the internet through its networks and content.
Slated to run across Southeast Asia, Middle East and North Africa, the campaign is made up of localised TVCs, digital content and out-of-home placements. It will also be running on international TV, digital channels and live until August. The content is tailored in the individual TVCs to include local references for each of the brand’s markets. This is to ensure maximum relevance for the audience in every specific market.
Local social media influencers from key markets across Ooredoo’s global footprint are also featured to showcase a few of the many ways in which people have fun, socialise, shop and express themselves online. They include Madjid Bougherra from Algeria, Ahmed Athif from Maldives and Zenn Kyi from Myanmar, among others.
“In this playful and lively campaign, Messi and the featured influencers have helped bring alive the power of our network and the variety of share-worthy, digital content available. We’re very proud to continue our great work with Messi and thank him for his on-going support for our initiatives,” H.E. Sheikh Saud bin Nasser Al Thani, group CEO of Ooredoo, said.
“This was a great campaign to work on with Ooredoo, showing how much fun can be have off the pitch in the digital world. Ooredoo brings a world of fun to your fingertips; together I hope that we help more people to connect, encourage people to have more fun online and share their experiences more widely,” Messi said.
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