Ooh Media secures 42 key motorway sites in landmark Transurban win

Ooh Media has secured one of the most significant outdoor contracts in decades, winning Transurban’s motorway billboard portfolio across Melbourne and Brisbane.

The win sees Ooh Media add 42 premium sites to its network, including 22 formerly held by rival JCDecaux. The sites span some of the busiest road corridors in the country.

Simon Harwood, Transurban’s head of commercial, said the business was excited to partner with Ooh Media. “This collaboration underscores our commitment to providing safe, reliable and high-quality assets across our motorway network,” he said.

Robbie Dery, chief commercial operating officer at Ooh Media, described the Transurban win as “a monumental step” in the company’s strategy. 

“It strengthens our leadership in metro markets and ensures advertisers have access to the highest quality digital and classic assets along Australia’s busiest motorways,” he said. 

In Melbourne, Ooh now represents CityLink, Southern Link and Western Link - the 22-kilometre network that connects key freeways and routes through the CBD, airport and port, including the Bolte Bridge and Domain tunnels. 

These assets build on the company’s 2023 Eastlink win and last week’s announcement of nine new regional billboard sites across Victoria.

In Brisbane, the deal extends Ooh’s footprint across the Inner City Bypass (M3), Clem 7 Motorway, Gateway Motorway and Logan Motorway, with 13 digital and eight premium classic billboards.

SEE MORE: Cathy O’Connor to step down as Ooh Media CEO

The announcement follows news last week that Ooh Media managing director and chief executive officer Cathy O’Connor will step down in the second half of the year. 

O’Connor, who joined the company in 2020 during the height of the Covid-19 pandemic, led the business through a period of transformation, securing major contract wins and implementing a disciplined commercial reset while laying the foundation for future digital and retail media growth.