One Championship ramps up marketing efforts

One Championship has made several senior level appointments, including the hire of Kevin Matas as head of marketing.Hailing from Red Bull, Matas is a seasoned marketing and social media executive who has spent his career building, launching, and developing various brand and media properties. Most recently, Matas was in charge of Red Bull’s entire social media platform in the US including social media strategy, programming, content development, community management, and analytics across various platforms.Matas was also a key part of the pioneering team that launched Red Bull's monthly magazine, The Red Bulletin in the United States. Heading up all marketing efforts for the magazine, he led the charge in production, distribution, audience development, brand management, brand activations, partnerships, and social media.Also joining him are Kevin Sim as head of media and Gona Pithambar as CFO.As a sales and marketing executive, Sim was part of the pioneering team of MP & Silva and played a pivotal role as marketing director. He played an active role in driving TV and media rights for sports federations, leagues, clubs and rights holders. Sim also has significant experience as a regional commercial director at MCA where he held a number of key sales and commercial roles across Asia Pacific, including sales, partnership, business development and distribution roles.Prior to joining One Championship, Pithambar ("Preet") Gona was most recently a managing director at Blackstone, one of the world's largest and most successful investment firms, where he worked for approximately seven years, most recently based in Singapore.CEO of One Championship, Victor Cui said: “I am thrilled to announce the addition of world-class business leaders at One Championship to drive our next stage of global growth. Without a doubt, we sit here today as Asia's most successful sports media property in history because of the amazing leaders and staff at One Championship. With the addition of Preet, Kevin, and Kevin, our senior leadership team is now the most globally-seasoned corporate leadership team in the entire sports media industry in Asia.”