Omnicom PR builds out APAC leadership team following regional overhaul

Omnicom Public Relations (OPR) has unveiled a new Asia Pacific leadership team, as the communications network looks to strengthen collaboration and integrated client support across its agency brands in the region.

The appointments were revealed in an internal memo sighted by MARKETING-INTERACTIVE. The changes will take effect from 1 July 2026.

According to the memo, the new structure is designed to provide more seamless support to clients across markets and agency brands, including Weber Shandwick, Golin and FleishmanHillard.

Under the new structure, OPR has appointed market leaders across its key APAC markets. They include Yisi Liu (senior partner, MD, Fleishman Hillard China) as president and general manager of China, Carol Yeung (managing director of Golin Hong Kong) as president and general manager of Hong Kong, Ryo Kanayama (president of Fleishman Hillard Japan) as president and general manager of Japan, and Elizabeth Bae (MD of Weber Shandwick Korea) as president and general manager of Korea.

Meanwhile, Carolyn Ann Devanayagam (head of Weber Advisory APAC and Singapore MD) will lead Singapore as president and general manager, while also taking on the additional role of head of advisory for OPR APAC.

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The network has also established a series of regional growth and practice leadership roles. These include Campbell Hanley as head of client experience and growth, Jena Qian as head of business development and marketing, and Robert Magyar as head of health.

Other appointments include Glen Halliwell as senior vice president and regional medical communications specialist, Patrick Yu as head of financial and professional services, alongside his role as head of growth for Hong Kong, and Jonathan Fisher as head of corporate reputation and risk.

The regional leadership bench is further rounded out by Thomas Skelton as head of data and analytics, Hin Yan Wong as head of strategy and planning, Shouvik Mukherjee as head of creative, and Rafidah Rashid as head of OMC Connect, while also serving as head of growth for Singapore.

The executive leadership team will comprise Martin Yu as chief finance officer and Mary Czarnecki as managing director of human resources.

The memo also stated that the appointments will complement existing leadership structures in Indonesia and Taiwan, which continue to operate as single business units under Aries Nugroho in Indonesia and Terry Chiang and Vivian Liu in Taiwan.

Earlier last month, MARKETING-INTERACTIVE reported that Omnicom PR unveiled part of its new regional leadership structure across APAC, EMEA and Canada as part of a broader effort to streamline operations across its agency portfolio outside the US and UK, according to a statement from the firm.

Under the new structure, FleishmanHillard’s Joanne Wong has been elevated to the role of APAC CEO at Omnicom PR, effective 1 July. Weber Shandwick EMEA CEO Hugh Taggart will become Omnicom PR's EMEA CEO, and Weber Shandwick Canada CEO Greg Power has been appointed to lead as Canada CEO for Omnicom PR.

The three executives will report directly to Omnicom PR global CEO Chris Foster and oversee all OPR agency brands within their respective regions, working closely with local leadership and drawing support from global agency leaders.

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