Omnicom Media Group bolsters outcome-based offering with new hires

Omnicom Media Group Singapore has strengthened its leadership in the areas of investment and performance in a bid to further enhance its outcome-based offering for its clients. Returning to the group is Anita Yeong (pictured left) as the new commercial director while Jourdan Tan (pictured right) has been promoted to head of performance. Both teams will now partner more closely on unlocking new opportunities and enhancing existing strategies for clients of the group’s agencies (OMD and PHD) to yield stronger outcomes from media investments. Yeong returns to Omnicom Media Group Singapore after five years at IPG Mediabrands. In her new role, Yeong will lead the investment, trading and accountabiliy functions for the group, tasked with delivering data-backed investment strategies across both offline and online media. She will also nurture the dynamic media partnerships require to ensure clients continue to benefit from constant innovation in their media communications solutions. As head of performance, Tan will ensure clients’ digital strategies encompass performance elements across search, paid social, eCommerce and programmatic. As performance director for the group in Singapore previously and head of programmatic for OMD New Zealand, Tan’s background allows him to identify and develop solutions for the group’s agencies. In a statement to Marketing, an Omnicom Media Group spokesperson said both Yeong and Tan have had lengthy tenures with the group and possess comprehensive knowledge of its agencies’ core offerings. Hence, they will be able to leverage this knowledge to further enhance their outcome-based offerings in their new roles, ensuring clients continue to benefit from outcome-based solutions. In addition, the spokesperson said both disciplines will work together with media partners on creating new media solutions for clients of the group’s agencies, which will allow for higher levels of innovation in clients’ media communications, all while ensuring stronger outcomes for their business objectives. Ranga Somanathan, CEO of Omnicom Media Group said given the agency's strength in producing outcome-based marketing solutions, it has strengthened the leadership of its disciplines to continue elevating its client offering. "With Tan’s experience in all aspects of digital and Yeong’s commercial background and skillset, we are well-positioned to help our clients achieve stronger outcomes from their media investments and advance even further ahead of the curve with their communications," he added.