Omnicom Media Group Singapore has appointed Rochelle Chhaya (pictured) as managing partner - Investment in a bid to foster relationships with partners and suppliers that yield innovative solutions for clients.
Chhaya moves to this newly created role, from the brand's managing partner of digital. Chhaya will be responsible to work with the group's partners to widen the breadth of investment opportunities, and create bespoke solutions. In addition, she will also be in charge of providing the agencies' clients with the first right of refusal to beta products ahead of the market.
“Our approach has always been grounded in how we can pre-empt developments and lead the way forward for our clients to benefit as first-movers in the ever-evolving media landscape. Strengthening our leadership in this area demonstrates our unwavering focus on securing the best opportunities for our clients and unlocking even greater value of out of their media investments," Tony Harradine, chief investment officer for Omnicom Media Group APAC, said.
According to Ranga Somanathan, CEO, Omnicom Media Group, Singapore and Malaysia, Chhaya was chosen for her strong client focus, digital prowess and business acumen.
"Chhaya is best positioned to create a supply side of innovation and cost efficiencies for our clients. Under her guidance, our investments will give rise to solutions with the optimal combination of offline and online channels, thereby allowing our clients to more impactfully engage with their consumers,” Somanathan added.
“After years of ideating bespoke solutions for our clients, this role represents the chance to reinvent the process and truly create fresh opportunities for their campaigns. We have always been true partners to our clients, but this new focus allows us to demonstrate that even further, by taking a more proactive approach to presenting them with opportunities before they even give us a brief," Chhaya said.