In her new role, she will be tasked to "enhance the network's operational effectiveness", mapping out the future client-centric, digitally powered and data-led agency model for OMD. She will leverage her background in both digital and investment to ensure the network has the right processes, partnerships and infrastructure.
“Given her impressive track-record in delivering market-leading digital solutions, Chhaya has earned the trust and respect of our clients and partners over the years. She has also become a well-respected voice in the industry. There is no one with as strong a 360 overview of our business as her, which will be extremely valuable in developing OMD’s agency model for the future,” Stephen Li, CEO of OMD APAC said.
In addition, OMD has also appointed Pankaj Nayak (pictured right) as chief marketing officer in a bid to project the agency's new vision and brand promise. He was previously Omnicom Media Group APAC’s business development director. As CMO, Nayak will be tasked to enhance the network’s approach in engaging both new clients and existing ones. This will involve developing a strategy for the manifestation of the network’s new brand promise of "Better Decisions, Faster" throughout the client relationship, ensuring a consistent telling of the OMD story across clients and markets. Nayak brings with him over 20 years of industry knowledge and experience to this role.
"Throughout his tenure with both the network and the Group, Nayak has come to know the organisation inside and out, developed significant relationships internally and externally, and has touched on the development and growth of every single market in the region. He is perfectly suited for the CMO role and I have every confidence that OMD will continue to elevate its new business momentum under his leadership," Li added.
Both appointments are effective immediately. According to Li, as the agency returns to the top of the charts and scale even greater heights, both globally and in APAC, it is "imperative" that it has the right leadership in place to ensure its agencies and clients continue to maximise their potential.