OMD Hong Kong has appointed Juliane Bumke as global account director to lead the newly confirmed global partnership with Infiniti Motor Company.
She is reporting to Brett Stewart, managing partner at OMD Hong Kong.
OMD has been working with Infiniti in the USA and Europe for a number of years and the current appointment is in sync with Infinity moving their global headquarters to Hong Kong, recently.
Bumke joins OMD International in Hong Kong from OMD Austria, where she was the director of client service and strategy activation. An expert in the automotive industry, Bumke has also worked on the client at Peugeot, previously.
Torie Henderson, president global accounts, Asia Pacific at Omnicom Media Group, said: “OMD International – our specialist unit that manages multi-national client assignments – is growing rapidly to cater to the needs of our client portfolio.
"Juliane’s expertise in handling international accounts, particularly from the automotive sector, will enhance our service offering and value add to the Infiniti partnership. Juliane’s appointment reflects our commitment to invest, nurture and grow our own talent across the globe and making our agencies the best place to work.”
On her new role, Bumke added: “I'm passionately curious, digital at heart and never tired of exploring new things, travelling to foreign countries, trying exotic food and learning about different cultures.”