OMD names digital director in Malaysia

OMD Malaysia has appointed Kelvin Lim as digital director, effective immediately. In his new role, Lim reports to Margaret Lim, managing director at OMD Malaysia, and will be supporting her in creating new business opportunities and managing existing clients with a focus on digital strategy.Prior to his appointment, he was the head of business development at Digital News Asia, an independent news portal, responsible for developing and refining revenue creation, particularly in the areas of product development and platform management.He was tasked with reviewing company content and ad performances, and worked closely with the CEO to develop medium to long-term growth strategies for the company as they headed towards market expansion and content innovation.He brings on board a diverse skill set, having worked with numerous blue-chip corporations and PR agencies on digital strategy. This includes a tenure at Social@Ogilvy & Technology as director in Kuala Lumpur, where he was responsible for directing social and digital strategies across the office’s disciplines and practices, and led the overall development and growth of the team.Margaret Lim said: “Kelvin will be instrumental in strengthening our digital offerings and initiatives, and has an amazing ability to translate data into insights and strategies that align with business and brand objectives. We are confident that clients will benefit from his extensive experience in the industry, and warmly welcome him to the team.”