OMD Hong Kong has retained the MTR Corporation account after a pitch.
The media agency has held the account since 1998. The scope of work for the account includes media strategy, planning, buying, and digital.
Jacqueline Tong, GM of branding and C&IB marketing at MTR Corporation said, “OMD demonstrated a deep understanding of our business landscape along with strategic insights and innovative ideas.”
Roid Sin, CEO of OMD Hong Kong, said, “We’re honored to have the opportunity to continue working with an organization as dynamic as MTR. The MTR win is testament to OMD’s strength in strategy, insights and account service,”
“Over the years, MTR and OMD teams have built an outstanding relationship leveraging collaboration and trust. Going forward, we will continue the winning momentum and focus our efforts in strengthening MTR’s presence and helping them to connect with communities.”