MARKies 2024 Australia
marketing interactive

Olivia said yes, Filipinos disappointed

share on

The viral “Olivia, will you marry me?” billboards that lit up the Twittersphere earlier this month is a marketing stunt – and, if you're still interested, she did say yes.Pink billboards with the words "Olivia, will you marry me?" were spotted in major roads in Metro Manila on Valentines week. With the numbers "21414," Filipinos immediately fell in love, assuming that the ad was a legitimate marriage proposal.Filipinos turned to social media to discuss theories on who is Olivia, with some speculating it was likely Actor John Prats proposing to his girlfriend, actress Isabel Oli which was named Olivia Daytia in real life.Those who believed it was too good to be true, however, were proven right this Wednesday after new billboards posted Olivia’s response - "Olivia Said Yes! So we bought our first investment together at Pioneer Woodlands Mandaluyong City."The "21414" turns out to be the weekly price of the condominium unit being sold by real estate company Empire East Land Holdings Inc. The owner of the OOH assets used for the campaign was HDI Stopovers/Adventures.The overall response on Twitter about the campaign was disappointment, since most were expecting Olivia was a real person. Others praised the idea, but still apparently didn’t prefer the bitter truth over what was undoubtedly a sweet mystery.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window