Olay has launched its latest marketing campaign “Your Best Beautiful,” with a series of clips.
The main ad features a string of women flirting with the camera, either dancing, modelling or looking sheepishly into a mirror. A voice over defines beauty through “I will..” affirmations.
Olay’s ad follows after its sister brand under the P&G umbrella, Pantene, released its #WhipIt campaign last year that garnered over5.9 million views since its launch. The two female grooming brands have reported sluggish growth in its sales revenue for it looked at a restructure of its branding strategies.
(Read also: P&G expands Pantene PH #WhipIt as global campaign)
The Olay initiative will follow print ads, scheduled for release in February 2014.