OKAY.com, a real estate brokerage site, has appointed Edelman as its public relations agency of record after a six-way pitch.
Edelman will partner with OKAY.com to provide corporate media relations counsel and to raise awareness of the company’s current and on-going business strategy in Hong Kong and China.
The win comes as a result of a competitive pitch that pitted Edelman against five other global and local boutique agencies.
From its Hong Kong base, OKAY.com is the platform for the firm’s exciting expansion into China, as it focuses on changing the local property business by integrating mobile technology into the property search process for agents, so they can work with clients in real-time and respond faster with the latest and most accurate listings and information, providing more choice and transparency.
“Edelman brought a very deep bench of property expertise, and thus an understanding of the messaging and media relationships we could leverage in telling the OKAY.com story.
Their strong track record and client base spoke for itself in giving us assurance that we were working with top professionals - especially since the arena of public relations was new to us.
Finally, the energy and genuine interest in finding innovative media angles gave us confidence that the team was dedicated to helping OKAY.com succeed in changing the property industry in Asia,” said Joshua Miller, CEO, OKAY.com.
"Hong Kong’s property industry has a lot of room for improvement when it comes to technology and OKAY.com hopes to change this – I’m honored with our appointment and look forward to helping to tell their inspirational story,” said Amanda Cheung, director, property sector, Edelman Hong Kong.
Source: Press release