Oil and Retail Business Public Company (OR) has partnered with Traveloka, a travel and lifestyle platform in Southeast Asia, to provide holistic and enhanced lifestyle services to our customers and merchant partners. The partnership was done under OR’s subsidiary company, PTTOR International Holdings (SGHoldCo). As is customary in similar partnerships, this collaboration was solidified through an investment by OR into Traveloka for an undisclosed amount, to showcase the optimism of both parties on future collaborations in the region.
According toJiraphon Kawswat (pictured centre above), president and chief executive officer of OR, the travel sector is an area of focus for OR, as tourism is one of the major economic contributors to the Thai economy. Collaborations between OR and Traveloka will provide additional lifestyle solutions to OR customers in line with OR's strategy to become a one-stop solution for all lifestyles, she added. Meanwhile, for Traveloka, this collaboration serves as “a positive step in furthering its mission of fulfilling the aspirations of its users and allowing its merchant-partners to thrive”.
Other benefits of the collaboration mentioned by Kawswat include providing growth opportunities to both OR and Traveloka in domestic and international markets, as well as creating new opportunities for Thai SMEs and Thai individuals in the travel sector to grow together with OR.
"We see immense value from the collaboration as we see the region growing at a rapid pace, leading to greater opportunities in the industry. We are excited to work with OR, with its expertise in creating great businesses with a customer-focused approach, to capture the demand and provide enhanced solutions to our customers, while also creating new opportunities for our merchant-partners in Thailand and the region", Unardi says.
"OR foresees many opportunities and possibilities that we can realise from this collaboration. Not only can this partnership provide new opportunities to OR in the travel sector, it can also provide additional venues for OR's existing partners and business alliances to grow together with OR and to deliver greater offerings and experiences to OR customers. Given Traveloka's position as a leading online platform for travel and lifestyle services in Southeast Asia, as well as its strong technology capabilities, I believe there is a range of areas OR can explore together with Traveloka, to further enhance our tech capabilities", said Kawswat.
Early this year, Traveloka also secured a partnership with Singapore Tourism Board (STB) as part of a year-long SingapoReimagine recovery campaign to draw Indonesians to Singapore. According to STB, the move marked its first key lifestyle and travel partnership inked in Indonesia, following the city's reopening to fully-vaccinated visitors with no quarantine and testing requirements under the Vaccinated Travel Framework.
The partnership with Traveloka was intended to drive interest to a wider target audience and provide an easier booking experience for Singapore offerings across five markets in the Southeast Asia region, namely Indonesia, Malaysia Thailand, Philippines, and Vietnam, STB added.
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