OH!SOME turns one with Disney's Mickey Mouse collection

Lifestyle brand OH!SOME is celebrating its first anniversary with a special collaboration featuring Disney’s Mickey Mouse, launching more than 100 exclusive products under the campaign “OH!SOME one is more”.

The choice of Mickey Mouse follows the strong public response to OH!SOME’s earlier Disney tie-ups. “We want to bring Mickey’s positive and timeless spirit into our customers’ daily lives, in the form of products that are useful, practical, and stylish,” said Shelly, public relations lead at OH!SOME, as quoted by Antara.

The collection includes bags, water bottles, socks, umbrellas, and home accessories, alongside standout pieces such as the denim Mickey Plush Tote Bag complete with a Mickey doll, the Mickey Blue Ripped Denim Baseball Cap, and the Coin Purse Mickey Pants inspired by Mickey’s signature red shorts.

Don't miss: OH!SOME makes Thailand debut with first Bangkok store

The range is available not only in Indonesia but also in Malaysia, Singapore, Vietnam, and Cambodia - a move that positions OH!SOME as a lifestyle brand with growing regional reach.

To drive in-store engagement, the brand is hosting a “Mickey Toss Game” at Central Park Jakarta, Lippo Plaza Kramat Jati, and Pakuwon Mall Surabaya. Shoppers spending at least IDR 250,000 (US$15.47) on the Mickey collection can join the game to win Mickey-themed prizes.

On social media, OH!SOME has launched the “One Day with My Mickey” challenge, encouraging fans to post creative content featuring Mickey’s iconic three-circle silhouette.

“Mickey Mouse is a character that has grown with many generations,” Shelly added, noting the brand’s intention for the collection to resonate across age groups.

By blending nostalgic appeal with practical product design and interactive experiences, OH!SOME is tapping into a character with global recognition to cement its identity in the lifestyle retail space.

Last year, OH!SOME emerged from the rebranding of KKV Indonesia. KKV was established under KK Group, a multinational retail company from China offering lifestyle products, cosmetics, and snacks.

In Southeast Asia, OH!SOME has recently entered the Thai market, marking the brand’s continued regional expansion and adding to its footprint in Singapore, Malaysia, Indonesia, and beyond.

Digital Marketing Asia returns to Jakarta on 15 October, bringing the hottest trends, tech, and insights to future-proof your strategies. Network with 150+ industry leaders, discover cutting-edge tools, and learn from real-world case studies – all designed to propel your brand growth. Don't miss this chance to stay ahead of the curve!

Retail articles:
Telfast joins forces with Disney's Snow White to make allergy season a fairy tale
Disney takes over Indonesia's school holidays with Stitch Summer Invasion at PIK 2
OCBC rolls out Disney-themed cards, concert to woo families and fans