Mastercard Whitepaper 2025
marketing interactive Digital Marketing Asia Malaysia 2025 Digital Marketing Asia Malaysia 2025
OH!SOME brings Pixar joy to life with playful Toy Story and Zootopia collections

OH!SOME brings Pixar joy to life with playful Toy Story and Zootopia collections

share on

Lifestyle retailer OH!SOME is bringing Pixar nostalgia to the table - literally - with the launch of two special collections inspired by Toy Story and Zootopia. Available in stores across Asia from 15 October 2025, the releases mark a creative collaboration between OH!SOME and Disney.

The Toy Story collection pays tribute to the animated classic’s 30th anniversary, drawing inspiration from the beloved Pizza Planet scene first introduced in the 1995 film. The retro-themed line transforms dining and cooking essentials - from bento boxes and tableware to storage containers and fridge magnets - into playful designs featuring iconic characters.

“We hope to create a dialogue between iconic movie moments and everyday life,” said a spokesperson of OH!SOME. “This retro-styled line transforms beloved characters and scenes into functional art for daily use, taking fans back in time to relive treasured memories.”

Don't miss: OH!SOME makes Thailand debut with first Bangkok store

Beyond product design, the launch brings an experiential twist to retail. OH!SOME stores now feature themed check-in corners where fans can take photos and share their favourite Toy Story memories. From 16 to 30 October, fans can also join an Instagram challenge by commenting on designated posts for a chance to win exclusive mystery IP gifts.

Launching alongside the Toy Story line, the Zootopia-themed collection introduces a concept dubbed On The Road, offering travel-friendly items designed for comfort and style during daily commutes or getaways.

According to OH!SOME, the collaboration forms part of the brand’s ongoing partnership with Disney to deliver creative products that connect with fans of iconic animated characters.  

Previously, the company marked its first anniversary with a Disney’s Mickey Mouse collaboration, launching exclusive products under the “OH!SOME one is more” campaign. The range featured bags, bottles, socks, umbrellas, and home accessories, with highlights including a denim Mickey Plush Tote Bag, a Blue Ripped Denim Baseball Cap, and a Coin Purse inspired by Mickey’s iconic red shorts.

With over 150 stores across seven markets - including Indonesia, Singapore, Thailand, Malaysia, Vietnam, Cambodia, and Hong Kong - OH!SOME continues to expand its regional presence. Backed by Blue Origin Group, the trendy lifestyle retailer has rolled out several Disney-themed collaborations this year, merging lifestyle, creativity, and art in accessible, collectible form.

In August, OH!SOME entered the Thai market with its first store at Samyan Mitrtown, Bangkok. Designed around an “ice and snow world” theme, the store caters to Thailand’s trend-driven, social media-active youth.

Related articles:
OCBC rolls out Disney-themed cards, concert to woo families and fans
Lululemon brings vintage Mickey and Minnie Mouse in motion for first-ever Disney collab
Disney+ brings 'Agatha All Along' closer to Marvel fans with Haji Lane pop-up

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window