In a previous statement by the agency, Cheong was said to be transitioning to a new role that was at that time being finalised in joint conversations with Ogilvy and WPP.
Prior to that, Cheong took on an advisor and mentor role. This came after Ogilvy promoted executive creative directors Melvyn Lim and Nicolas Courant to co-chief creative officers to replace Cheong.
Recently, Ogilvy hired Reed Collins and Sonal Dabral to lead the agency’s creative efforts throughout Asia Pacific, with Collins continuing his focus on North Asia while Dabral will take on the role of leading the agency’s Southeast and South Asia offices.
“I am proud of all that we have accomplished over my ten years as regional creative leader for Ogilvy. Our offices, are amongst the hottest in their markets with a few exceptions of course. We have, in my unbiased view, the best team of CCOs and ECDs in the Ogilvy world,” added Cheong.
Piyush Pandey, Worldwide chief creative officer said in a previous statement, “I would like to thank Cheong for his invaluable contributions throughout his tenure. He is a fantastic creative champion, who has helped Ogilvy shine around the world”.
Last year, Ogilvy brought together the three distinct units of OgilvyOne, Ogilvy & Mather Advertising and Ogilvy Public Relations under a single, unified group with a common identity, positioning, client service model and P&L. The unified group, which includes a new organisational structure and brand identity, also includes various company sub-brands and specialty brands.
(Read also: Creative Catch-Up: Ogilvy’s Eugene Cheong)