Ogilvy’s Andrew Thomas is embarking on a new venture with human resources consulting firm Eagle’s Flight, as its regional CEO for Asia Pacific. Eagle’s Flight is a consulting business which was founded in 1988, with clients spanning from automotive, agriculture, food & beverage and hospitality, to finance, pharmaceuticals, mining, and energy.
In a statement to Marketing, Scott Kronick, president, Ogilvy Public Relations Asia Pacific said that Thomas “has not left Ogilvy, but is chasing his own venture in the area of workplace performance”.
“Thomas will also continue to work with the agency. He remains part of our network, particularly working in partnership with the Ogilvy PR leadership in Singapore and across Asia Pacific,” Kronick said. Thomas holds a dual role of president for Southeast Asia at Ogilvy Public Relations and president of APAC at Social@Ogilvy, according to Ogilvy’s website.
Thomas first joined Ogilvy PR in Singapore in 2005 and was promoted to regional director of Ogilvy PR, Southeast Asia in 2010, where he managed the growth of a number of regional businesses with a specialty in providing crisis management counsel and media coaching to Asia-based executives. In 2014, he took on additional responsibility for Ogilvy PR’s leadership in India.
Prior to his move to Ogilvy, Thomas worked in publishing for 20 years, where he managed the business operations of the International Herald Tribune in South Asia, and communication management, producer of society magazine, Singapore Tatler.
The news follows the recent restructure of Ogilvy & Mather Worldwide which saw the Ogilvy brands such as OgilvyOne and Ogilvy PR consolidating under the same corporate roof. A new global leadership team was formed as part of a strategy to “return the company to a single-branded, integrated enterprise.”
Effective immediately since 27 January, 2017, the restructure brings all offices and business units in the US, which previously maintained their own profit and loss statements, under a single P&L. Meanwhile, other countries around the world will take time to learn from and understand the new design.
The agency also recently struck a three-year partnership with the Singapore Economic Development Board (EDB) and WPP’s Ogilvy & Mather aimed at advancing Singapore’s capabilities in modern marketing services. These include data analytics, customer engagement marketing, marketing automation, user experience (UX) design, and digital media.