Ogilvy Singapore names new CX creative director

Ogilvy has appointed Joschka Wolf (pictured) as customer experience (CX) creative director in Singapore, effective immediately. In this newly created position, Wolf will lead the creative direction for the agency’s digital transformation capability.

This is to help brands to focus their operations, marketing, and digital touch-points on the customer journey to achieve business results. He will also be tasked with applying data and technology in creative ways to accelerate brands’ digital transformation and create superior experiences for customers across all digital platforms.

He reports to Tom Voirol, head of customer experience and commerce, and Melvyn Lim, co-chief creative officer, Ogilvy Singapore. His appointment also comes as Ogilvy’s CX offering in Singapore sees double-digit growth in the last year.

Prior to the appointment, Wolf spent seven years at Ogilvy in Frankfurt, Germany, where he led teams designing responsive interfaces for platforms and web applications. His portfolio includes re-defining the banking experience for ING’s re-launch and serving as the UI/UX lead for NESCAFÉ Dolce Gusto’s global CRM program, the statement read.

Chris Riley, group chairman, Ogilvy Singapore, said that the agency’s vision of creativity is diversified and includes specialists in all forms – from social, CX or technology to name a few. As such, it was only a matter of time a dedicated lead creative for Ogilvy’s CX team was appointed.

“We’re eager for our clients to see how Wolf weaves together creativity with qualitative research, deep data, and technology to deliver sophisticated digital experiences for brands,” Riley added.

“I am thrilled to be in a new market with Ogilvy at a time of great transformation for our brand and industry. I love to experiment with the latest in technology, emotionalise data, and always aiming towards creating relevant, delightful and outstanding products, to make customer journeys remarkable, to make brands matter,” Wolf added.

Most recently, Ogilvy Singapore brought on board Matt Collette as managing partner, social. Reporting to group managing director Ee Rong Chong. He replaces Rika Sharma, who left the agency in July this year to join Digitas as managing director.

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