Ogilvy opens Shenzhen office after a year of preparation

Ogilvy China has opened a new office in Shenzhen, naming Angela Chou the office’s managing director.Referencing Shenzhen as "China’s Silicon Valley", the new office opened after a year of preparation.“Shenzhen is an extremely exciting market,” said Chris Reitermann, CEO of Ogilvy China and Co-CEO of Ogilvy APAC. “We are seeing a new generation of global tech players emerging in Shenzhen, and we hope that this new office can be a hub facilitating their access to our global Ogilvy and WPP network for their global branding efforts. Following Ogilvy’s Next Chapter strategy to create a connected organisation and client-centric structure, our Shenzhen office will be staffed with some of our best Chinese staff along with global experts experienced in global brand management, and together, they will work seamlessly to make brands matter.”Chou said: “Ogilvy Shenzhen is unique among Ogilvy offices. It will serve as a hub of expertise that provides clients access to the best Ogilvy resources from around the world, and bridge differences in culture, talents and creativity to give Chinese clients the best service possible.”