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Ogilvy Malaysia beefs up integrated strategy offering with new lead

Ogilvy Malaysia beefs up integrated strategy offering with new lead

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Ogilvy Malaysia has appointed Debdan Banerjee (pictured) as head of integrated strategy to lead its strategy department, ensuring strategic integrity and effectiveness across all clients and capabilities. He reports to Ogilvy Malaysia chief executive Nizwani Shahar and Ogilvy Singapore and Malaysia chief strategy officer Jason Hill. 

Prior to joining Ogilvy, Banerjee spent almost five years in Leo Burnett Malaysia working with brands such as Allstate, Esurance, Firestone, Jim Beam, Kellogg's, Kraft, Marshalls, MillerCoors, Nintendo, P&G, Samsung and UnitedHealthcare. He also served as the director at Stratage Consulting and the head of digital and marketing at Mobile Teleshoppe, according to his LinkedIn.

His appointment follows the recent hires of Alicia Yap as executive group director and Moheeta Tamrakar as director of experience and social, as part of the agency’s wider transformation agenda. Banerjee will act as the membrane between business, brand and digital strategy.

Hill explained that Banerjee will be working with its extended strategy team in Singapore and the rest of the strategy community in Ogilvy's network. According to Banerjee's LinkedIn, he has close to 19 years of experience in strategy, marketing and sales. With his wealth of experience, Hill said there are high hopes that Banerjee would be able to pilot the agency's "strategy preview to include aspects of experience which would include digital marketing, commerce, personalisation and more".

“Although we continue to see challenges in Malaysia’s growth trajectory, our goal remains the same. We continue to position commerce, agile content and data-driven marketing at the centre of our offering, backed with the talent and creative firepower that produces results for our clients," Nizwani said. 

In January this year, Ogilvy integrated its Singapore and Malaysia offices to present one agency in two locations along with a new organisational structure that sees a newly integrated leadership team offering cross-functional operational management. The new structure is aligned with a global direction to provide integrated solutions in the five core businesses of growth and innovation; advertising, brand and content; PR and influence; experience; and health.

Related articles: 
Ogilvy merges SG and MY offices under 'one agency, two locations' strategy
Ogilvy Malaysia strengthens digital offering with 2 senior hires

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