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Ogilvy Indonesia names new chief executive as Anne Ridwan steps down

Ogilvy Indonesia has appointed B Ramanathan (pictured) as chief executive, succeeding Anne Ridwan who is stepping down from her position in January next year to take some personal time off. In addition to his new role, Ramanathan will now helm the dual position of CEO, Bates CHI & Partners Indonesia.

“I am extremely excited to being another new chapter with Ogilvy, and look forward to furthering our partnerships with clients and becoming integral to their growth stories,” Ramanathan said.

He added that Ogilvy in Indonesia has always been “one of the top agencies in the market”. “It’s an extraordinary team and together, we will strive to push creativity and bring to bear the enormous contribution that Indonesia can bring to the world stage,” he said.

Kent Wertime, Ogilvy’s chief executive, Asia, said the agency is “thrilled” to have Ramanathan back. “He is a 19-year veteran of Ogilvy, having successfully led its Mumbai and Kolkata offices prior to his role at Bates CHI & Partners Indonesia. He has such a passion for brands, our clients and our people. I am very much looking forward to our next phase of continued growth in Indonesia with Ramanathan at the helm,” Wertime said.

Meanwhile, he also thanked Anne for her contributions. “Anne has led us through an important period of change and transformation in Indonesia, including the re-founding of the agency. She took on the leadership of this transition with hard work, care for our clients, concern for our staff, and real integrity. I have truly appreciated her efforts and wish her all the best in her future endeavours,” Wertime added.

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