Ogilvy announces two new senior appointments

Ogilvy China has appointed Yong Yuan (photo right), current group managing director, to president of Ogilvy’s Shanghai Office; and Joe Yu (photo left), also a group managing director in Beijing, to president of the public relations and influence capability of Ogilvy China. They officially assumed their new positions on 1 January 2019. Yuan and Yu succeeded Debby Cheung, who retired from her current roles, but will remain with Ogilvy as a senior advisor for the Greater China region.“Debby has led a long and impactful career with Ogilvy and I, along with all of my colleagues wish her all the best in her next chapter,” said Chris Reitermann, chief executive, Asia and Greater China, “I couldn’t be more thankful for this ‘easy’ transition, Debby came to me over a year ago, after 25 years with Ogilvy, indicating her desire to retire in order to devote more time to her passion projects and family.” Reitermann added that “Yong was the definitive and logical successor”. With over 20 years of experience in marketing and communications in Mainland China, Shanghai native Yuan has been with Ogilvy for the past eight years and has been one of the key drivers of the success of Ogilvy’s Shanghai Office. He joined as managing director of Ogilvy Advertising, and since the agency’s integration, he has been one of the group managing directors running a large portion of the agency.  Joe Yu has more than 20 years of experience in tech marketing, public relations, business operation, and is well-recognised for his strategic counsel, industry insights & influential leadership. Yu will remain as group managing director of the Beijing Office, taking up the additional role looking after the public relations business in China.“Joe Yu is the natural successor to run our public relations capability in China,” added Scott Kronick, chief executive, Asia, public relations and influence. “He combines strategic capabilities with hands-on leadership, while also having a deep understanding of the role of influence and its importance to the success of businesses today and tomorrow.”