Octopus teams up with Fotomax to lauch 'MyStyle' custom card service

Octopus Cards has partnered with photofinishing chain Fotomax to launch a customisation service, enabling customers to personalise their cards with their favourite photos, targeting consumers who seek unique, emotionally resonant options for their daily transit tools.

Known as “MyStyle Octopus Card”, the service allows customers to personalise their cards via both online and in-person channels. For online orders, users can upload their chosen images to the Fotomax website, with cards typically ready within three working days.

To engage offline customers, Octopus has also offered in-person customisation at the “FUJIFILM House of Photography” located in Nan Fung Textile Mills. Customers can access a one-stop experience at the store, including photo shooting, image editing and on-the-spot printing to create their bespoke cards.

The standard adult "MyStyle Octopus Card" is priced at HK$128, with no deposit or initial stored value required, and is mainly targeted at mainland Chinese tourists, who can customise the cards with travel photographs to use as souvenirs or gifts, according to The Standard.

To avoid unnecessary disputes, Octopus and Fotomax do not accept custom card orders featuring public figures, celebrities, cartoon characters, brand logos, product remakes, or any images that are unauthorised, of unknown origin, or contain threatening, obscene, pornographic, or profane content.

MARKETING-INTERACTIVE has reached out to Octopus Cards for more information.

Don't miss: Octopus highlights Hongkongers' mobility with new platform

Back in June, Octopus Cards teamed up with DDB Group Hong Kong to launch “Octopus Go” - a new brand platform marking a new era of accessibility, with Mobile Octopus now also available on Android and therefore on virtually every smartphone in the city. 

The creative direction of the campaign stems from Octopus’ transaction data that offers a rich perspective on Hong Kong consumer behaviour, with the daily data effectively measuring the city’s movement and energy over time. With historical records adding depth to real-time insights, the data offers a continuous read on the city’s pulse and consumer sentiment for the brand.    

At the heart of the campaign is “OOTD” (“Octopus of the Day” / “Outfit of the Day”), a Gen Z pop anthem literally shaped by Octopus transaction data - its melody and beat reflecting the rhythm and energy of the city.

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