OCBC’s chief marketing officer Goh Theng Kiat will be joining Prudential Singapore as chief customer officer. He will be replacing Angela Hunter to champion customer centricity across the organisation. In this role, he oversees customer segments, brand and marketing, data analytics, products and events.
He will be reporting into Wilf Blackburn, Prudential Singapore CEO, a spokesperson from Prudential confirmed.
Goh (pictured) joined as CMO over four years ago. OCBC confirmed the move but did not comment any further on a replacement. Prior to that he was with Akzo Nobel Paints (Asia Pacific) for over seven years, last holding the role of global category innovation director. He was also with Imperial Tobacco Group, British Tobacco and P&G, before joining OCBC.
In his prior role, Goh (pictured) worked very closely with OCBC’s analytics, e-business and business transformation teams to understand all the services they are developing for the bank’s customers.