OCBC on creative agency hunt for youth brand

OCBC is looking to launch a creative pitch for its Frank brand.

Marketing understands that R3 is currently running the pitch and the agency appointed would be handling duties for through the line executions. R3 declined to comment on the pitch details.

OCBC was last working with Arcade for the Frank brand. Prior to that Wild Advertising and Marketing was working on the digital aspects of the brand. McCann Erickson remains OCBC’s creative agency of record.

OCBC launched Frank as a sub-brand in May 2011 to cater to the youth market.