OCBC has called for a closed-door media pitch.
Marketing understands that the bank has invited five agencies to pitch for the account including incumbent Carat. The agency has been handling OCBC’s media buying duties for eight years. Other than Carat, Maxus and Starcom Mediavest Group are also believed to have been invited to pitch.
The pitch is set to take place in November with results out by the end of the year.
Marketing has reached out to OCBC for more comments.
Earlier this year, OCBC Bank concluded its pitch for its youth banking brand Frank, appointing Isobar Singapore as its new agency. The contract is for a period of two years with an option to extend for another one year. The pitch was first called in November last year with R3 handling the pitch.
Meanwhile, OCBC launched its Myanmar operations in April. It was one of the first three foreign banks which received final regulatory approval from the Central Bank of Myanmar to open a branch in Myanmar.