National University of Singapore (NUS) appointed Gosh Advertising as its new agency partner for the supply and delivery of media planning and buying services for a period of one year. This follows a public tender that was launched in November last year.
Five other agencies were vying for the account. This includes IPG Mediabrands (Singapore), Mediacom Singapore, Pinheads Interactive, Starlight Advertising and Vizeum Singapore.
Recently, the local university recently signed a memorandum of understanding with Alibaba Cloud and EZ-Link to collaborate and boost Singapore’s smart computing and data-driven capabilities. The deal sees Alibaba Cloud contributing US$500,000 in cloud credits towards the use of its cloud platform and data centres by students and researchers from NUS for academic and research purposes.
In November 2016, its Lee Kuan Yew School of Public Policy (LKYSPP) division also appointed King Content for the provision of content marketing services one a period of one year, with an option to extend for another one year. This follows the reappointment of The Media Shop in October 2016 as its media agency.