NTUC LearningHub has launched its first brand campaign with the aim at raising brand awareness of the brand’s other services. The campaign aims to raise awareness of it providing training courses to the professionals, managers and executives (PME) sector, aside from being known as a Continuing Education Training (CET) provider to the rank and file industry, said NTUC LearningHub.
The campaign was launched on 16 September and is targeted at professionals. It will run until 31 March next year.
There are two taglines for the campaign: “Take the leap and achieve your ambitions” and “Stay one step ahead.”
Various marketing platforms were leveraged to promote the campaign including taxis, buses, trains and print.