NTUC Income has partnered with Liverpool Football Club for OrangeAid, the corporate social responsibility (CSR) programme of the insurance co-operative.
Established in 2010, OrangeAid is NTUC Income’s flagship CSR vehicle to help disadvantaged children and youth.
The two-year partnership with NTUC Income OrangeAid involves tapping the club’s regional presence and brand to increase awareness of the programme’s objectives and initiatives as well as to aid its fundraising.
In July, NTUC Income launched an SG$2.5 million Future Development Programme, an initiative under OrangeAid to help needy students studying in the Institute of Technical Education (ITE) and polytechnics.
Under the partnership, Liverpool Football Club will contribute sets of signed jerseys for NTUC Income to raise funds for OrangeAid. The Club’s legends will also be in Singapore in the coming months to champion fundraising events and participate in activities involving OrangeAid’s beneficiaries, while current players will rally support for the OrangeAid cause.
In addition, NTUC Income has pledged to match the amount raised through the partnership over and above the SG$2.5 million it has committed for the Future Development Programme.
“We are delighted to partner Liverpool Football Club because it is a club whose values are very much aligned with the underpinning values of NTUC Income’s OrangeAid – being involved in the community, helping people build better futures, and developing people to reach their full potential,” Marcus Chew, senior vice president of strategic marketing & communications, NTUC Income, said.
Billy Hogan, chief commercial officer, Liverpool Football Club said: “We look forward to working with NTUC Income’s OrangeAid to support a segment of the community in Singapore that needs a helping hand.”
Under the OrageAid initiative, NTUC Income commits 1% of its annual insurance operating profits to fund programmes and to help adopted charities related to this cause.