NTUC FairPrice strengthens its online offering with Click&Collect

NTUC FairPrice has extended its online store with the addition of a new service called Click&Collect. With the Click&Collect service, customers can order their items online and have the option of collecting their purchased items at preferred store locations at a convenient date and time.This comes as FairPrice Online registered a year-on-year growth of 15% in sales for the first half of this year.“Recognising that technology is an enabler in improving both productivity and enhancing service standards for the convenience of customers, Click&Collect was launched to provide customers with an alternative delivery option while shopping for groceries online,” said the company in a press release.On the new service, online shoppers are able to save personal shopping lists of items which they regularly purchase.Seah Kian Peng, chief executive officer, NTUC FairPrice, said: “ This innovative service will not only cater to customers who may be time-stretched, juggling work and family commitments, but also to those who are looking for convenient ways to purchase their daily necessities.”He added that demand for purchases through our FairPrice Online store has been on the increase and NTUC FairPrice wanted to further extend the convenience to shoppers by providing an alternative for customers who might not have anyone at home to receive their orders.Click&Collect was piloted at two FairPrice Xpress stores located at Esso Service Stations in August, and has since expanded to include five additional FairPrice and FairPrice Finest stores. FairPrice targets to expand Click&Collect to over 20 stores by the third quarter of next year.Meanwhile in August this year, the FairPrice Online portal which was launched over 10 years ago, was also revamped. The new portal integrates its popular “What’s Up At FairPrice” microsite that captures the latest deals and features  enhanced search and browsing functions that allow customers to filter products with specific attributes like “Halal”, “Trans-fat free” and by specific brands.