NTUC FairPrice names new head of marketing

NTUC FairPrice has appointed Kelvin Tan (pictured) as its head of marketing. He was previously the international director, marketing & communication at A&W for four years. Marketing has reached out to NTUC FairPrice and Tan for comments.

The role was last held by Loh Lik Shien who has since moved on to insurance company Jardine Lloyd Thompson (JLT) as the group head of marketing, events and communications. She joined last year, after a one-year stint with NTUC Fairprice.

According to his LinkedIn, at A&W Tan was responsible for all business strategic planning of newly acquired brands from market insights and business incubation to go-to-market launch. Besides spearheading public relation activities for the brand across the region, he also organised and led franchisees on business strategy, promotions and products.

He started his time at A&W in October 2013 taking on the role of CMO, where according to his LinkedIn, he led a team of 130 marketing, hospitality, and events staffers, as well as teams from various departments. He also oversaw the media marketing spend in Indonesia, while introducing menu additions and revitalising store communications and product packaging. 

Prior to A&W, Tan was the CMO for Long John Silver’s for near to two years, overseeing the brand’s day-to-day marketing initiatives, product development roadmap, risk mitigation, and marketing communications.

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