NTU searches for marketing agency

Nanyang Technological University is looking for an agency to undertake marketing and advertising duties. The appointment will last for one year with an option to extend on a yearly basis for two successive years.

According to Gebiz, the appointed agency will come up with creative concepts for the undergraduate admissions campaign which also includes but not limited to the Nanyang scholarships, university scholarships programmes, Let’s Talk, High-Tea with President and more.

Media buying duties will also be part of its portfolio. The appointed agency will also help to conceptualise and implement a digital marketing campaign which includes SEM and SEO, along with assessment of social media platforms.

Other deliverables include ad hoc print advertisements, brochures, invitation cards and posters. The agency appointed will also conceptualise a video, and be involved in art direction and art adaptation.

Nanyang Business School (NBS), a school under Nanyang Technological University, recently re-appointed Happy Marketer as its digital marketing agency of record in Singapore last year. The agency was appointed to provide inbound marketing, digital paid media advertising, content marketing, social media management, web analytics and conversion optimisation services for NBS in Singapore, as well as email automation globally.

Meanwhile Singapore Management University (SMU) recently called for a creative, digital and media pitch. Zenith Singapore and Wild Advertising & Marketing were the incumbents for creative and media respectively for a period of three years. The new agency appointed will handle duties pertaining to undergraduate, postgraduate and corporate identity.

Earlier last month, Marketing reported that agencies who decided to participate in the pitch were told to purchase the actual pitch document packet for SG$100. A spokesperson from SMU stressed that the payment is simply “part of an administrative process to cover documentation and audit of pitch for good financial governance”. The fee is a standard policy by its Procurement Department.

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