NSTP appoints media representative

The New Straits Time Press (NSTP) has appointed Publicitas Singapore as the exclusive media sales arm for all NSTP's media business in Singapore, effective 5 September.The two-year deal was made as a part of NSTP's overall business strategy to offer better and more efficient service to all its clients in Singapore.NSTP will leverage on Publicitas' strength in the media industry and thereby strengthen its presence not only in Singapore but also worldwide through Publicitas' offices.Hoo Siew-Sai, regional managing director, Southeast Asia, Publicitas, said, "Malaysia's continuing economic success, NSTP's leading position across all media platforms, and Publicitas' wide network make for a true win-win partnership that will work to the benefit of advertisers and ad agencies."NSTP delivers a broad range of newspapers that collectively reach across the nation's demographic profile. Its flagship English language newspaper, New Straits Times is recognised as a market leader among government, corporate & influencers.Berita Harian is Malaysia's leading Bahasa Melayu daily while the fastest growing daily in the group and Harian Metro - Malaysia's first Malay daily afternoon tabloid, continues to grow in readership and circulation as well.NSTP is a subsidiary of integrated media house Media Prima.