now TV and Netflix ink partnership

now TV and Netflix have formed a partnership that will start delivering Netflix to customers through now TV’s set-top boxes and the new 4K all-in-one appliance “now one” from the second quarter of 2016.

This makes now TV the first broadcaster in Hong Kong to provide the best large screen experience for Netflix via its set-top boxes.

Loke Kheng Tham, PCCW's executive vice president of Pay TV, said: “This partnership will enable now TV customers to enjoy high quality content through the Netflix app which is directly integrated into our set-top boxes and 'now one', our new ultra HD 4K all-in-one appliance, for the best big screen experience.

"Being Hong Kong’s largest pay-TV operator, now TV has a track record of innovation and commitment to satisfying the diverse viewing habits of our customers. Integration of Netflix into our service demonstrates our firm commitment to offering the widest possible range of content and functionality to our customers."

Bill Holmes, Netflix's global head of business development, commented: “Partnering with now TV is going to be an important component of Netflix growth in Hong Kong.”

He added: “As early as the start of our global launch, our content library has been growing with new TV series and movies being added. Netflix members in Hong Kong can expect even more great content in the months ahead.”