NOVA secures exclusive Australian partnership with The Diary of a CEO

NOVA Entertainment has been appointed the exclusive Australian partner for The Diary of a CEO, one of the world’s most influential podcast brands, following a competitive pitch process with Steven Bartlett’s media company FlightStory.

The deal gives NOVA access to all podcasts and creators under the FlightStory umbrella, including The Diary of a CEO, which pulls in over 60 million monthly listens and more than one billion global streams. The show features long-form interviews with high-profile guests such as Michelle Obama, Trevor Noah and Jimmy Fallon, and is widely regarded as one of the most commercially valuable podcast properties globally.

Bartlett, who also co-founded FlightStory, said NOVA’s values and ambition aligned closely with his team’s vision. “This partnership creates an unparalleled opportunity for brands to deliver positive influence at scale - unlike anything that currently exists in the Australian market,” he said.

The partnership will also extend to FlightStory’s broader slate of creators, including broadcaster Davina McCall, relationship expert Paul C. Brunson and human performance scientist Dr. Kristen Holmes. All inventory is now available exclusively to Australian advertisers through NOVA.

NOVA CEO Peter Charlton called the win “a huge moment” for the business. “Steven and the entire FlightStory team are truly world class, as is the content they create. I'm incredibly proud they’ve chosen us to grow their presence in Australia.”

Christiana Brenton, CRO at FlightStory, said NOVA’s branded content division, CREATE, was a major drawcard during the pitch, while NOVA’s National Commercial Strategy Director Kate Murphy said the partnership exemplified the company’s ambition to unlock new opportunities for advertisers.