Nestlé and i-dac Indonesia win big at Mob-Ex Awards 2025

Nestlé clinched the coveted Mob-Ex Best of Show – Brand 2025 title for the second year running, taking home five Gold, four Silver, and six Bronze trophies.

Standout campaigns included “Nestlé x Lazada regional super brand day 2024 – Generations of love” with Imagic Esolutions, and “Bear brand keeps commuters hydrated during ramadan” with dentsu Indonesia and Glance.

These initiatives shone across multiple categories, including 'Best Direct-to-Consumer Campaign', 'Best Use of Social Channels', and 'Best Mobile Viral Marketing Campaign'.

_{Mob-Ex Best of Show - Brand 2025: Nestlé}

MTR Corporation also made a strong showing, collecting three Gold, five Silver, and three Bronze awards for innovative efforts such as “MTR Mobile 3.0”.

Close behind was Telekomunikasi Selular, which impressed with “The most important unimportant call”, securing two Gold and two Silver trophies.

On the agency front, i-dac Indonesia took home the Mob-Ex Best of Show – Agency 2025 title with five Gold, four Silver, and one Bronze win.

Its creative excellence shone through campaigns including “The most important unimportant call” and “The spicy maze”, recognised in categories such as 'Best Insights-Driven Mobile Campaign', 'Best Campaign – Consumer Goods', and 'Most Engaging Mobile Campaign'.

_{Mob-Ex Best of Show - Agency 2025: i-dac Indonesia}

Other notable winners included Eyden Indonesia, which struck gold with “Bebeclub AI poop tracker” (four Gold, one Silver, one Bronze), and Magnus Indonesia, which impressed with “Paginya ibu-ibu” ('A mother’s morning') and “Tell me your name without telling me your name”, securing two Gold, four Silver, and two Bronze trophies.

This year’s judging process reflected the industry’s creativity and innovation, with a diverse mix of strategies celebrated. A special thank-you goes to our official beer partners — Heineken Silver, Tiger SOJU, and Bernini — for keeping spirits high at the Gala held on 5 September 2025 at Sofitel Singapore.

For the full list of winners, please visit our website.

Congratulations once again to all winners and finalists. We look forward to an even bigger celebration at the 14th edition of the Mob-Ex Awards next year.