Finnish-based company HMD Global, which now licenses Nokia's brand, has just launched the long-awaited flagship android smartphone Nokia 8 in London.
Priced at €599 (around HK$5,500), Nokia 8 will be available in Europe from September, potentially ahead of Apple's new iPhone and Samsung's new Galaxy Note 8 smartphone which are also set to be launched next month.
It has a 5.3-inch display (2560 x 1440), and is powered by a Qualcomm Snapdragon 835 processor, 4GB of RAM, and 64GB of storage. Its colours includes matte silver, polished blue, matte blue, and polished copper.
While HMD Global has released eight devices in the last eight months, including five feature phones and three smartphones, the new flagship smartphone confirms HMD Global's ambitions to establish itself as a major mobile player.
"We think with the Nokia brand and the combination of industry leading performance as well as immersive and innovative consumer experience, we will be immediately able to make a mark in the high end segment," Florian Seiche, acting chief executive of HMD Global, told CNBC in an interview ahead of the launch.
However, Seiche added that Nokia 8 would not launch in the U.S. or China. It would, on the other hand, launch in countries which are accustomed to higher average selling prices of phones.