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NLB selects agencies for 2012 campaign

The National Library Board has launched its Speak Good English Movement for 2012 with the tagline “Make Good English Stick”.

The 2012 campaign will use sticky notes as a metaphor to remind Singaporeans to speak correct English.

NLB has appointed 99 Degree and Mandate Advertising International as its creative and media agencies respectively. PR duties for the campaign are being handled by Fulford PR which has been appointed for a period of four months until the end of the year.

A key partner for this year’s campaign is 3M who sponsored all the sticky notes for the campaign. Venue sponsors include Bishan Public Library, Bugis Junction, China Square mall to name a few.

Murals made of colourful sticky notes will be set up in public places all around the country in the upcoming months.  Fashion design students from MDIS and Raffles Design Institute will also create outfits and garments out of sticky notes that will be placed in shopping malls to attract commuters to booths that will run various contests.

The digital aspect of the campaign will see a Facebook contest. Singaporeans are also encouraged to write their favourite quotes and phrases on a sticky note and share a picture of it on Twitter or Instagram.

The Speak Good English movement was launched in 2000 to encourage Singaporeans to speak standard English that could be understood internationally.

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