NLB On Agency Hunt, SMRT Launches IMob

NLB hunts for branding agency

National Library Board has posted tender for the appointment of an agency to provide creative advertising services. The tender closes at the end of the month and the contract is for a year with an option to extend for another. The appointed agency will be tasked to handle the branding and promotion of the nation-wide campaign titled “National information literacy programme” set to run across print, online and OOH mediums. Previously, NLB held workshops and one on one seminar to promote the campaign.

SMRT ropes in online brands

SMRT has launched the fourth iMob Shop&Pay campaign this year for the Christmas season, bringing on board online merchants such as, Red Mart and Love Bonito. The online brands have come on board for the first time and offer Christmas hampers that can be purchased off the walls of some of the stations. The campaign is enabled by PayPal and runs from 29 November 2012 to 2 January 2013.

Ascendas launches Facebook campaign

Business space providers Ascendas has launched a regional Facebook photo contest themed “Faces and Places” to allow photographers across the region an opportunity to showcase their talent. Photographers have to capture the essence of any Ascendas building or business park located in its nine countries around the region. The contest can be accessed by fans of the official Ascendas Spacetobe page on Facebook and run from now until end of the year. Winners will be notified from 7 January 2013. The winner of the two categories present will receive an iPad Mini and have their photographs published in Ascendas quarterly newsletter Ascent. Two runner-ups from each category will receive an iPod Shuffle.

ZoCard promotes hair care

Hair care specialists Redken partnered with free postcard advertising company ZoCards for its campaign to introduce the “Smooth Lock” haircare product. The campaign also ran online along with the ZoCards to promote the product. This included e-mails and web banners on ZoCard’s website along with rack banners and ZoCards in 300+ venues to raise awareness of the product. The on ground activation saw five girls handing out postcards and samples to passers-by during peak hours. Members of the public were also urged to take a photo of themselves with a Redken girl and post it on Redken’s Facebook for a chance to win SG$300 worth of Smooth Lock products. Overall, ZoCards had a 100% pick-up rate from racks.

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