Nivea Germany has run its first campaign by local agency ManghamGaxiola.
Featuring world champion team football coach Jogi Löw, the ad campaign is set to run until the next European Championship. The objective of the ad is to promote two “Activ Clean” products by Nivea. The narration of the ad says in German: “Real men use the right tools for the right job”. The ad then cuts to Jogi Löw using Nivea’s products.
This comes after parent firm Beiersdorf appoints ManghamGaxiola for a European TV commercial. The firm’s main agency remains as FCB Hamburg, which was also a partner on the project.
Marketing understands the agency will continue work on more projects.