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Nissan creates 3D replicas of car lovers

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As a part of their 80th Anniversary celebration, Nissan has launched a new program that embodies the 'love stories' between Nissan drivers and their cars.When purchasing a new Nissan vehicle, a 3D replica of the owner and their old car is presented on the delivery day – a true, eternal embodiment of the driver's memory and love of their car.A documentary film depicting the real-life story of one family's 'love story' was created to accelerate the promotion and awareness of this new program.Check it out:http://youtu.be/v-LL4YMOICMAccording to the brand, the presentation of the 3D replicas had great positive impact on Nissan's business and the number of Nissan owners renewing their cars increased dramatically since the start of the program. The campaign will run until August this year in Japan.CREDITS:Creative Agency: TBWA\HAKUHODO JapanExecutive Creative Director: Miki MatsuiCreative Director: Takahiro HosodaExperience Designer: Kaname AratameSenior Art Director: Takuya OzakiSenior Digital Account Director: Wataru UchidaAccount Director: Yoshiki OkayasuAccount Supervisor: Hiroaki WadaInteractive Planner: Kazuoki Uedo

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