Edaran Tan Chong Motor (ETCM) has launched the Nissan “Kisahku Almera” contest, available only on The Star Online website.
The Nissan Almera currently holds 33% of the total B-Segment sedan market share in Malaysia with a big portion of its buyers below 29 years old.
This partnership with The Star Online is the latest in Nissan’s efforts at solidifying their connection with a young, urban, digitally savvy and social audience.
Tan Keng Meng, ETCM’s director of marketing and product planning said “We are pleased to collaborate with The Star to produce this interesting contest. We are confident that this contest will be well-received by youths, which is our main target audience and reach them via digital platform.”
With the goal of reaching and engaging a younger audience, Kisahku Almera will be told in the form of a love story comprising three short webisodes depicting the trials and tribulations of a young couple.
Participants must watch the drama every week on The Star Online, answer contest questions and share the contest site to earn points. The participant with the most points wins RM20,000.
The Nissan Almera shows up as a supporting actor with several starring features like spacious legroom and boot size, keyless entry, push start button and Bluetooth applications.
Participants are also treated with an interactive segment in the last webisode which viewers are given the power to choose between a happy or a sad ending for their own Kisah Almera.
The contest will run from 1st to 21st October 2013.
The Star Media Group took on all duties for this contest.