NikeSKIMS unveils bold vision in first global campaign

NikeSKIMS, a new brand created by Nike and SKIMS to redefine women's activewear, has released a film to promote its first apparel collection.

Titled Bodies at work, the film aims to present NikeSKIMS's vision of serving women who are redefining what it means to be an athlete today, featuring stylish and feminine designs that make users feel confident and empowered.

The campaign features more than 50 athletes from across the Nike portfolio, including Jordan Chiles, Romane Dicko, Beatriz Hatz, Chloe Kim, Nelly Korda, Sha’Carri Richardson, Madisen Skinner and Serena Williams, along with SKIMS co-founder and chief creative officer Kim Kardashian. They model the NikeSKIMS collection while engaging in various sports.

The first NikeSKIMS collection will be available from 26 September at Nike and NikeSKIMS' websites, as well as select Nike and SKIMS retail locations, including flagship stores from both brands in New York City and Los Angeles. It has introduced three core collections that will be updated season over season, as well as four new seasonal collections.

The three collections include Matte, designed with innovative fabric and powered by Nike’s Dri-FIT performance technology; Shine, which features supportive and sleek styles with quick-drying technology, a subtle sheen finish, and a stretchy feel; and Airy, offering seven breathable, mesh-inspired knit pieces intended for layering and movement.

Complementing the core NikeSKIMS apparel, the four seasonal collections include the vintage seamless collection for a vintage look, the sleek Matte Tricot layering pieces, semi-sheer weightless layers for low-impact activities, and the shiny nylon oversized pants for added style.

All styles are on display in a film directed by Janicza Bravo and campaign photography from Luis Alberto Rodriguez and Rob Woodcox. Both aim to showcase the power and beauty of the body while emphasising the individuality of women across all levels of sport. It also builds on Nike’s broader dedication to growing its women’s business, inspiring women and girls around the world to dream big and enabling them in their pursuit.

“NikeSKIMS’ ‘Bodies at work’ film celebrates every woman’s strength and power. Our mission is clear: to redefine women’s activewear without compromise. This collection brings together cutting-edge performance with bold, style-forward design, empowering athletes - from elite competitors to everyday gym enthusiasts - to move effortlessly and conquer their goals with confidence,” said Kardashian.

Nike president Amy Montagne described NikeSKIMS as a bold evolution in how women experience sport.

Together with SKIMS, we’re delivering what no other brand can," she said. "It’s part of Nike’s broader commitment to her: uncompromising product innovation that moves and celebrates women."

Don't miss: Nike and SKIMS form NikeSKIMS to transform women's activewear

Established in February this year, NikeSKIMS combines Nike's expertise in sports innovation with SKIMS' form-flattering design, the collaboration aiming to revolutionise training apparel, footwear, and accessories for female athletes worldwide.

Designed to empower women in sport and movement, NikeSKIMS represents a fusion of innovation and inclusivity, ensuring that every body is celebrated and supported, according to a release. A global rollout is set for 2026, expanding into new markets and wholesale partnerships.

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